Author Archive

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Did you know Wonderbra was founded in Montreal under the Canadian Lady Corset Company as a trademarked label?? It grew to become what we know today because, among other things, but especially because it was developed using women’s insights and their interaction with the product, which ultimately made the brand one of the biggest innovators in global […]

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The latest edition of Fashion Preview added even more art and beauty last week to Place des Arts’ Wilder Building, fashion week’s new venue. We selected our runway favorites and here’s what we’d love to see you wearing this spring/summer 2019 Montreal! In a nutshell, denim will be making triumphant guest appearances mixed with other […]

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I recently had the pleasure of interviewing Danielle Gelinas and her son Dominique about Boutique 5e Avenue and learn more about the beautiful style destination and witness Danielle’s magic passionate, friendly and inspiring energy! 1. How would you describe the boutique’s style? Boutique 5e Avenue is the reflection of Danielle’s buying talent and queen eye […]

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Fashion Lovers, Montreal is not only a great shopping destination at the crossroads of Parisian effortless chic & North American statement power style translating into laid back urban chic, but it also has great museums with even greater fashion expositions, see for yourself. Little shopping tour guide insider information: The First Sunday of each month, […]

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