This week marked the beginning of a new exciting chapter for Google. The search engine launched Helpouts, a series of paying and non paying online tutorials for pretty much everything you need assistance with.
This new plateform allows you to choose who you get your help from based on their qualifications, availability, price and ratings, meaning that your search will return more relevant resultas. Using Google Hangouts, Helpouts lets you see the animator’s planning, ask an urgent question or take an appointment. During the video, you’ll be able to take a photo during the helpout, let the animator remotely control your computer to help solve a problem, etc.
In this context, Sephora will assist on all beauty related videos and will offer 24/7 tips via live videos. We can’t wait to see Sephora’s approach to beautify all of us one video at a time.