As you may have heard or seen, COS will be opening a store in Montreal this October 9th, on St-Catherine West (1310) between De La Montagne and Crescent. The brand, which is a higher end version of its sister brand H&M, is the acronym for Collection Of Style, first opened in Stockholm in 2007 and is now operating in 26 countries retailing women, men and children clothing, shoes, bags, accessories and underwear.
The first time I entered a COS store was in Florence, Italy, last September, while I was lost in the small streets of the city and you know what happens when you’re a tourist and you’re lost, you’re happy you just discovered a new street, new statues which means more shopping and more exploration and pictures, you’ll worry about the lost part after… It was in the same area as Chanel and other luxury stores, which reinforces their higher end image.
First glance inside the store: quality fabrics, interesting and original designs, but sober colors and classic pretty geometrical cuts. The decor inside the store was pretty minimalist. It screamed sober, original and professional. I tried on many pieces (like more than what my hands could actually carry, which is a sign of the beginning of a great shopping adventure).
What I like about the fashion brand is how they combine comfort, femininity and professional chic in a very European way. This selection of our favorites of COS’ current collection illustrates it perfectly. And their accessories are to die for, it’s like wearing art mostly made using worked metal and fabric, like the one I am wearing here.
Photos via COS
Founder Editor & Personal shopper.