Reitmans made a bunch of announcements a few days ago and we love what’s coming.
First, the brand announced that Meghan Markle, who plays Rachel Zayne in the tv series Suits, is their new leading lady and she will represent the brand in their new “Reitmans.Really” campaign. Reitmans on Meghan: ” Curious, multitalented and overachieving, she is the founder and curator of a fashion, lifestyle and food website called The Tig. Meghan has considerable reach on social media and very engaged followers, many of whom are Canadians.” Also, Meghan kind of is the young professional impersonation in suits, which is a good fit for Reitmans.
Also, not too long ago, RW&Co, owned by the same brand, announced a collaboration with non other than, hockey player, P.K. Subban and his father and brothers Malcolm (Boston Bruins) and Jordan (Vancouver Canucks). Stay tuned for the campaign’s launch this September 14th at New-York fashion week’s opening (yes, not a typo) with Ashley Graham for Addition Elle.
Last, but not least Reitmans announced the opening of a new sportswear banner called Hyba in 17 former Smartset stores across Canada. Hyba is said to be “‘move wear’ rather than active wear.” says Walter Lamothe, president of retail and chief operating officer. It was conceived for women who do not necessarily look for high performance activewear.
Photos via Reitmans and RW&Co.
