One of the biggest turnoffs when it comes to shopping for makeup for me and many other women has always revolved around foundation. I mean, there are so many different shades, and, to make it even more complicated, some brands purposely change their products every now and then leaving you looking like a lost puppy in the makeup alley.
That scenario is about to disappear from your darkest beauty nightmares thanks to Sephora who recently launched a new technology called Color IQ which scans your skin, identifies its tone and assigns a number to it which is linked to all the products they carry that match your complexion. This number allows you to shop online with a reasonnable assurance that your purchase will match your carnation. It also works the other way around as you can find other fitting products by entering your current foundation’s info.
This should enrich your next visit to Sephora and save you some time.
