Le Carnet de la mode montréalaise, in collaboration with Lyd Mtl, launched on January 18th, its local designer campaign.This initiatives’ objective is to familiarize people with local designers and encourage them to purchase locally. The initiative’s first Quebec fashion ambassador is non other than tv host Vanessa Pilon. Vanessa stars in Vrak Attak on vrak.tv, a trendy program for younger viewers.
Every Monday, Le Carnet will share 3 looks worn by local fashion ambassadors in their favorite spots in the city of Montreal. People are encouraged to publish pictures of their favorite local spots with the hashtag #CMM16. The showcased designers will be then exhibiting at Café de la mode montréalaise the following week and then highlighted by the contest Concours de la Mode Montréalaise.